24. January 2012 · Comments Off · Categories: Fashion News · Tags: ,

If you want to strut down the street the way a high-fashion model struts down the runway, then you need both the clothes and the accessories. These days snake rings are a hot jewelry accessory. Since the elite fashion icons went on safaris in the 1930′s animal jewelry – such as snake rings and elephant necklaces – have been very popular. In fact snake rings can be considered a classic fashion accessory.
snake rings
Take a look at the exotic snake ring shown above. I love the way the serpentine shape curls up your finger ending in bejeweled eyes. The shape of the snake lends itself to many sultry interpretations. Biblical folklore, with the snake tempting Eve, gives a snake ring a bad girl vibe!

Goth fashion lovers have adopted snake rings and taken them to a whole new level. Today’s Gothic snake rings start on the index and crosses over to several more fingers. Can’t picture it? Well take a look below.

There you go. If you’re a mainstream woman making a presentation and want to get their attention, where this to the big conference. I would only recommend this, if you don’t mind being the center of attention. I guarantee that EVERYONE will want to know where you got it and what you were thinking when you decided to wear it.

For today and tomorrow’s fashion accessory wear a snake ring.

As a merchandiser (I work in the world of eyewear branding and promotion) I get to travel to some pretty awesome fashion shows. Usually I stick with the swimwear and/or Spring/Summer collections, and besides the usual amount of nation-wide travel that I get to do (as part of my role within the company), I also get in plenty of overseas travel to places like London and Paris.

Sunglasses - big in the fashion world

Obviously I’m working, and the trips are less about sightseeing and pretty much all about focusing on a product line or related to gaining the inside track on upcoming trends. One of my latest trips was to watch a few days worth of fashion shows over in Tokyo. The focus (for me at least) was all about Oakley sunglasses, in particular the half-jacket range.

They’re a beautiful, well-crafted product and featured in some of the worlds most high-end publications. They’re also used (quite heavily) in product placement in film and TV, as well as worn naturally by the rich and famous – which is a truly awesome way of pushing any product … free advertising!

Free advertising - always the best way to promote a product!

All of the above is a part of what I do because it’s my job to promote a product, boost sales and introduce new products to the market in such a way that they will (hopefully) enjoy the best possible exposure to consumers. Merchandising is a varied role, one that can find you needing to wear many hats.

In the world of fashion (which is my particular field) merchandisers get to know each other, more so at the top end of the market. Large, well known brands don’t employ many – they tend to employ the very best ‘sales people’ (because that’s what we are) and so you get to recognize faces as you move around the various fashion circles and big stores when you’re heading a new promo campaign.



If you fancy getting into the world of fashion but know in your heart that you’re not designer material, or you’re no good behind or in front of the camera, consider working as a fashion merchandiser. In fact there are quite a few interesting roles that you can move into if you lack the talent or looks normally associated with the fashion world.

Trust me – a little fashion know how, a dash of luck and some hard work and you can live the fashionista dream!

03. January 2012 · Comments Off · Categories: Fashion Week

Fashion week is an event that happens several times a year in different locations around the world. The more anticipated one is the one that occurs in New York. This is time where designers get to display their newest clothing for the season. Many of these designers are well known already but many are also undiscovered and simply run a home based business and work from home, designing and marketing their clothes. To the average person, clothes is just clothes but to people in this industry, fashion is everything. It’s an outlet for creativity and individuality. It’s also big money as well.

To get an inside glimpse of this type of industry, check out the show Project Runway hosted by Heidi Klum. This is a show where designers are chosen out of thousands to be on a show where each week, a challenge is given and a contestant is eliminated. You’ll get a feel of the stress that can be involved in the fashion industry as well as just how serious designers in this field take their work. The grand prize is money as well as a contract and the change to display their designs during fashion week, a dream to most designers. If you’re good and people like your style, especially celebrities, you could make huge amounts of money.

fashion